- Blockchain & Web3
- Mobile Apps & Web platforms
THE BONVANT s.r.l.
Crazy Pablo – NFT platform for a Made in Italy fashion brand
Sector
Fashion, Lifestyle, Retail, NFT, Customer Engagement.
The project
The BonVant, a premium men’s beachwear brand inspired by Made in Italy craftsmanship and a refined lifestyle, embraced innovation to engage and build loyalty among its customers by creating exclusive digital experiences based on NFTs and blockchain technology.
The “Crazy Pablo” collection gives customers the opportunity to redeem a unique NFT artwork signed by artist Andrea Stangoni, simply by purchasing a swimsuit and scanning the QR code on the product label.
The onboarding experience was designed to simplify access to Web3 technology: no technical skills or cryptocurrency are required. The system guides the user through the NFT redeem process on Polygon, allowing them to connect an existing wallet or create a non-custodial wallet if they are new to the space.
KNOBS supported The BonVant as a technology partner, developing a custom blockchain platform that is simple, intuitive, and tailored to bring the fashion industry into the Web3 era.
Results achieved
- Customized NFT platform integrated with the fashion collection.
- Instant and user-friendly onboarding for non-technical users.
- Brand enhancement through Web3 innovation.
- Customer loyalty through exclusive memberships and collectible NFTs.