Mediaset Digital Collection – NFT platform for Italian cinema

The project

Mediaset, one of the leading media and entertainment companies, launched a pioneering project to bring the most iconic scenes from Italian cinema into the NFT world. The goal: to offer fans, enthusiasts, and collectors an innovative way to buy, own, and collect unique digital content, while ensuring security, scalability, and regulatory compliance.

KNOBS supported Mediaset throughout the entire project lifecycle, from business, process, and compliance definition to the development and management of the NFT collections. The solution included the creation of digital assets and associated metadata, the setup of public-facing sales processes, and the coordination of back-office, accounting, and legal reconciliation.

The result is a compliant, scalable, and accessible NFT marketplace that leverages cutting-edge technology to enhance Italian cultural heritage.